Class Papers
Included below are some of the papers I wrote during my time at the University of Michigan. As you can see, I tried to tailor my papers toward topics relevant to the PR and sports industries within the boundaries of the assignment when possible.
History of College Athletics - Amcult 204
The Role of SIDs in College Football: Word / PDF
Journalism & Social Media (Independent Study) - Comm 441
The Journalist Toolbox: Word / PDF
What is Twitter: PowerPoint
** Note ** The PowerPoint was presented to a Comm 439 class as my midterm assignment. The presentation was so successful that it convinced Sports Illustrated reporter Richard Deitsch to get on Twitter. He now has over 3,300 followers.
Sport Ethics - SM 434
Athletes & Their Responsibility to the Community: Word / PDF
Sports PR (Independent Study) - SM 470
Crisis in Sports & Impact of Blogging on Sports: Word / PDF
Gender Issues in the Media - Comm 471
Gender & The Media: A Sport Focus: Word / PDF
Body Dissatisfaction and the Media: Word / PDF
Sport Strategy - SM 342
Spectator PR plan: Word / PDF
** Note ** The purpose of this group assignment was to come up with a non-existent organization and then create its mission, vision, and value statement as well as organizational goals. I was responsible for the first five pages of the paper.
Understanding Media Industries - Comm 351
The Rise of Sponsorship Spending: Word / PDF
Understanding the Advertising Industry: Word / PDF
Sponsorship-linked Marketing - SM 313
Individual Critique of Sponsorship Opportunity: Word / PDF
jetBlue Airways Sponsorship Portfolio Proposal: Word / PDF
** Note ** The jetBlue proposal was a group project so I have included only the portions I wrote. For this project, we had to suggest changes to a corporation's sponsorship portfolio and support these suggestions.
Sport Economics - SM 331
Self-Motivated Critical Thinking Project: Word / PDF
Revenues, Payrolls, and Winning in the NHL: Word / PDF
Evaluating Information - Comm 211
College Decisions and the Importance of Athletic Reputation: Word / PDF
Argumentative Writing - English 225
Keep Fighting in the NHL: Word / PDF
Disparities in the NHL Schedule: Word / PDF
Facial Safety in the NHL: Word / PDF
Introduction to Sports Business - SM 203
Marketing Sports Drinks: Word / PDF
** Note ** The above paper was my portion of a group project paper, which compared the history and marketing of sports drinks and bottled water. I was responsible for discussing the marketing of sports drinks for the paper.
Writing and Literature - English 125
Student Athlete: Word / PDF
Wingnuts: Word / PDF
Observational Interview with Kris Draper: Word / PDF
The Mass Media - Comm 101
From Sports Bras to Ponytails: Media sexualizes female athletes in post-Title IX era: Word / PDF